Side Kicks Streetwear • Global Release Guide
Updated: 2 July 2026
About the release
A$AP Rocky has been working with PUMA for two years now — most recently as the brand's creative director of F1 — but he's never before touched the Suede, PUMA's most enduring silhouette. That changes with the PUMA x A$AP Rocky Suede '94 — a faithful revival of the 1994 archive version, a grail-status build that PUMA hasn't reissued since its original run. Style code 408735-01.
The 1994 Suede holds a specific place among collectors. It's the only Suede with the full retro PUMA logo printed directly onto the quarter panel, alongside a longer toe box, heavily padded raw-edge tongue, slimmer tooling and the original woven tongue label. Rocky has restored all of it stitch-for-stitch. The additions from his side are deliberately minimal — a gold PUMA lace keeper across the vamp and custom shoebox packaging. No signature branding elsewhere on the shoe. It's one of the more restrained artist collabs in recent memory. Browse the wider A$AP Rocky archive on Side Kicks.
UK release is Thursday 16 July 2026 at 8:00 AM for £120 via PUMA, PUMA flagships and select retailers. A pre-launch pop-up runs at Joe's Ginger in Manhattan on 15 July for New York only.
TL;DR – A$AP Rocky x PUMA Suede 94 'Black White' 408735-01 Release Date, Price & Where to Buy
- UK release date: Thursday 16 July 2026 at 8:00 AM
- NYC pre-launch pop-up: Joe's Ginger, Manhattan Chinatown, 15 July from 4 PM to 8 PM EDT
- Model: PUMA Suede 94 (1994 archive build)
- Colourway: Black / White
- Style code: 408735-01
- UK retail price: £120
- US retail price: $120
- Sizing: Unisex
- Where to buy: PUMA, PUMA flagship stores and select premium retailers
- Key details: Black suede upper with faux-aged distressing, full retro PUMA logo printed on quarter panel, faded white Formstrip, yellowed sole for vintage effect, longer toe box, heavily padded raw-edge tongue, slimmer tooling, original woven tongue label in white / gold / green, gold PUMA lettering on side panel, Big Cat logo on heel tab, gold PUMA lace keeper across vamp, oversized white laces, custom Rocky shoebox
Release date and price
The A$AP Rocky x PUMA Suede 94 releases globally on Thursday 16 July 2026 at 8:00 AM via PUMA, PUMA flagships and select premium retailers. UK retail is £120, and US retail also sits at $120.
Before the global launch, Rocky is running an exclusive New York pre-launch pop-up at Joe's Ginger in Manhattan's Chinatown on 15 July from 4 PM to 8 PM EDT. It's the only location globally selling the shoe ahead of its wider release. The pop-up is New York only — no equivalent event for the UK on the day.
Design and details
This is a proper archive revival rather than a reinterpretation. Rocky's brief was clear — bring the 1994 Suede back stitch-for-stitch, add nothing that doesn't belong. The result is one of the cleanest artist collab decisions of the year. The shoe reads as vintage, but everything on it is intentional.
Black suede upper with faded finishing
The upper runs in a black suede with the kind of faux-aged distressing Rocky has built into most of his footwear work. The white Formstrip across the side panels is deliberately faded, and the midsole is yellowed to look as though it's aged out of the box. It's a straight-from-1994 aesthetic without needing to actually source vintage pairs.
Retro PUMA logo and 94-specific details
What sets the 1994 Suede apart from every other version is the full retro PUMA logo printed directly onto the quarter panel — no other Suede has it. Rocky has kept it. The longer toe box, heavily padded raw-edge tongue, slimmer tooling shape and original woven tongue label (in white, gold and green) all return exactly as they were in 1994. The gold PUMA debossed branding on the side panel places the Big Cat logo jumping over the wordmark — the '94-specific execution — with 'Suede' removed from the branding.
Gold lace keeper and Rocky touches
Rocky's own additions are limited to two touches. A gold PUMA lace keeper sits across the vamp, styled almost like jewellery, with the PUMA name across it. The Big Cat logo on the heel tab is finished in gold. Rocky's own signature or branding is nowhere to be found on the shoe — a deliberate choice that keeps the archive integrity intact.
Laces and packaging
The shoe ships with oversized white laces that carry the '90s b-boy styling forward, and a custom shoebox designed with Rocky. The oversized lace choice is what shifts the shoe from straight retro into Rocky's world — a small detail that anchors it in the same visual language as his New York-shot Harlem campaign.
A$AP Rocky x PUMA Suede 94 'Black White' images
Credit: PUMA
The 1994 Suede and A$AP Rocky's New York story
The PUMA Suede first landed at the 1968 Olympics in Mexico City, but its cultural life really began in New York. The 1994 version arrived at a moment when hip-hop, streetwear and downtown skate culture were all reshaping the city — and the Suede became part of the uniform. It's also tied to Walt 'Clyde' Frazier, whose Clyde silhouette followed the Suede in 1973 with slight tweaks and his own signature added to the gold debossed branding.
Rocky's connection to the shoe is personal. "I remember when my mum bought me my first pair of Suedes," he said on the drop. "Growing up in New York and seeing Walt Clyde Frazier with his style and his PUMA Suedes, they were the shoes." The campaign was shot in Harlem, styled fully in '90s nostalgia, with the shoe placed back in the skate and street context it originally belonged to. It's a proper full-circle moment.
This is also Rocky's first time working on the Suede in a two-year partnership with PUMA that has otherwise focused on the Speedcat and Mostro. Choosing the '94 build for his Suede debut, rather than the standard silhouette, tells you exactly which era of the sneaker he cares about.
Where to buy
The A$AP Rocky x PUMA Suede 94 'Black White' releases on Thursday 16 July 2026 at 8:00 AM for £120 via PUMA, PUMA flagships and select premium retailers. New York pre-launch pop-up at Joe's Ginger on 15 July. Browse the full PUMA collection, all A$AP Rocky releases and other PUMA x A$AP Rocky collab pieces on Side Kicks.
FAQ
When is the A$AP Rocky x PUMA Suede 94 UK release date?
The A$AP Rocky x PUMA Suede 94 'Black White' releases globally on Thursday 16 July 2026 at 8:00 AM via PUMA, PUMA flagships and select premium retailers. An exclusive NYC pre-launch pop-up runs at Joe's Ginger on 15 July.
How much does the A$AP Rocky x PUMA Suede 94 cost in the UK?
UK retail price is £120. US retail is also $120.
What is the style code for the A$AP Rocky x PUMA Suede 94?
The style code is 408735-01. The colourway is Black / White.
What makes the 1994 Suede different from other Suede releases?
The 1994 Suede is the only version to feature the full retro PUMA logo printed directly onto the quarter panel. It also carries specific build details — longer toe box, heavily padded raw-edge tongue, slimmer tooling shape, and the original woven tongue label — that set it apart from every other Suede release. Rocky has restored all of these stitch-for-stitch.
What are the Rocky-specific details on this Suede?
Rocky's additions are deliberately minimal. A gold PUMA lace keeper sits across the vamp styled like jewellery, the Big Cat heel tab is finished in gold, oversized white laces bring in '90s b-boy styling, and the shoe ships in a custom Rocky shoebox. Rocky's own signature or logo doesn't appear anywhere on the shoe — a deliberate choice to keep the archive integrity intact.
Where is the NYC pre-launch pop-up?
The pre-launch pop-up is at Joe's Ginger in Manhattan's Chinatown on Tuesday 15 July, running from 4 PM to 8 PM EDT. It's the only location globally selling the shoe ahead of the wider 16 July release. NYC only — no UK equivalent event.
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