Side Kicks Streetwear • Global Release Guide
Updated: 22 June 2026
About the release
Jordan Brand's most exclusive premium lineup is back. The Bin 23 Jordan collection originally launched in 2010-2011 as Jordan Brand's no-expense-spared playground — premium materials, individually numbered pairs, special packaging, tiny production runs. After more than a decade on pause, the line returned in February 2026 with the Air Jordan 6, and now the Air Jordan 3 joins the lineup for the first time ever. Style code IO7744-600, limited to just 2,300 individually numbered pairs worldwide.
The colourway runs across Team Red, Burgundy Crush, Coconut Milk and Metallic Gold. The upper uses premium suede instead of standard leather, with darker tonal elephant print overlays at the toe and heel, gold eyelets, and the collection's signature wax-seal Bin 23 stamp on the tongue. A Coconut Milk midsole and Smokey Mauve translucent outsole finish the build. Each pair comes housed in special wooden-style packaging with custom dust bags and bespoke wooden shoe trees.
UK release is Saturday 27 June 2026 for £320 via Nike SNKRS and select UK retailers. Browse the wider Air Jordan archive on Side Kicks for related releases.
TL;DR – Air Jordan 3 OG 'Bin 23' IO7744-600 Release Date, Price & Where to Buy
- UK release date: Saturday 27 June 2026
- Model: Air Jordan 3 OG
- Colourway: Team Red / Burgundy Crush / Coconut Milk / Metallic Gold
- Style code: IO7744-600
- UK retail price: £320
- US retail price: $355
- Sizing: Men's sizing
- Limited to: 2,300 individually numbered pairs worldwide
- Where to buy: Nike SNKRS and select UK retailers
- Key details: Premium suede upper, tonal elephant print toe and heel overlays, leather liners, gold eyelets, Bin 23 wax stamp on tongue, Coconut Milk midsole, Smokey Mauve translucent outsole, Nike Air heel branding, individually numbered, special wooden-style packaging, custom dust bags and wooden shoe trees
Release date and price
The Air Jordan 3 OG 'Bin 23' releases in the UK on Saturday 27 June 2026 via Nike SNKRS and select UK retailers. UK retail price is £320, with US retail set at $355. Earlier rumoured release windows pointed to 13 June, but Jordan Brand pushed the date later in the month.
This is a very limited release. Only 2,300 individually numbered pairs will be produced for the entire global rollout. Expect SNKRS demand to be high, and assume this won't sit. The £320 UK retail puts it well above standard AJ3 retros — that price reflects the materials, the packaging and the limited production run as much as the silhouette.
Design and details
Bin 23 releases are built around the idea that everything should be the best version of what it could be. The Air Jordan 3 has been retroed in dozens of colourways across the years, but this one operates on a different level — every material is upgraded, every detail is considered, and the whole thing arrives in packaging built to match.
Premium suede upper
The upper swaps the AJ3's standard tumbled leather for premium suede in Team Red and Burgundy Crush. The two tones run across the panels in a rich crimson finish, with the suede catching light in a way leather simply doesn't. Leather liners sit inside the upper for structure and the kind of internal finish you'd expect from a £320 retail.
Tonal elephant print and gold accents
The AJ3's signature elephant print overlays sit at the toe and heel, but rendered in a darker, more tonal palette that blends into the burgundy upper rather than standing out against it. The result is subtle and elegant — properly grown-up — and the print sits as texture rather than statement. Metallic Gold eyelets punctuate the lacing system, and the Jumpman and Nike Air branding pick up gold detailing too.
Bin 23 wax stamp
The tongue carries the Jumpman-branded wax seal logo — the visual signature of the entire Bin 23 line. Inspired by winemaking, the wax stamp acts as a quality marker, stamped on as a sign of approval. Each pair also carries an individually numbered label, taking the exclusivity from concept to actual production reality.
Midsole and outsole
A Coconut Milk midsole with a refined, slightly aged finish breaks up the bold tonal upper. Below that, a Smokey Mauve translucent outsole sets this AJ3 apart from any standard retro version — translucent outsoles on the Jordan 3 are rare, and the Smokey Mauve tint adds another quiet design moment. A polyurethane midsole houses a visible Air bubble at the heel and an encapsulated Air unit at the forefoot.
Packaging
The premium treatment extends well beyond the shoe. Each pair arrives in special wooden-style packaging with a slide-out box construction, custom dust bags for each individual shoe, and bespoke wooden shoe trees. The unboxing is built to feel like a piece of the release rather than an afterthought.
Air Jordan 3 OG 'Bin 23' images
Credit: Jordan Brand
What is the Bin 23 collection?
The Bin 23 line debuted in 2010 as Jordan Brand's most exclusive premium programme. The name itself refers to wine cellar storage — specifically the practice of marking limited, high-quality bottles for a select few. Each Bin 23 release was kept to a tiny production run, used materials a level above standard retros, and was numbered and packaged accordingly. The original run wrapped in 2011, and the collection sat on pause for over a decade.
The line came back in February 2026 with the Air Jordan 6 'Bin 23' during NBA All-Star Weekend — headlining the revival of the series. The Air Jordan 3 'Bin 23' is the second release of the modern run and marks the first time the AJ3 silhouette has joined the lineup. Each release in the collection sticks to the same template: premium materials, tonal palettes, the Bin 23 wax stamp, individually numbered pairs and elevated packaging.
Whether the run extends to other Air Jordan silhouettes is still TBC, but the structured rollout — one major release per season — suggests Jordan Brand is treating this as a multi-year programme rather than a one-off.
Where to buy
The Air Jordan 3 OG 'Bin 23' releases on Saturday 27 June 2026 for £320 via Nike SNKRS and select UK retailers. Limited to 2,300 individually numbered pairs worldwide. Browse the full Air Jordan 3 collection, all Bin 23 Jordan collection releases and the wider Air Jordan archive on Side Kicks.
FAQ
When is the Air Jordan 3 OG 'Bin 23' UK release date?
The Air Jordan 3 OG 'Bin 23' releases on Saturday 27 June 2026 via Nike SNKRS and select UK retailers.
How much does the Air Jordan 3 OG 'Bin 23' cost in the UK?
UK retail price is £320. US retail is $355.
What is the style code for the Air Jordan 3 OG 'Bin 23'?
The style code is IO7744-600. The colourway is Team Red / Burgundy Crush / Coconut Milk / Metallic Gold.
How many pairs of the Air Jordan 3 'Bin 23' will be made?
The release is limited to just 2,300 individually numbered pairs worldwide. Each pair carries its own number label, in line with the rest of the Bin 23 collection.
What is the Bin 23 collection?
Bin 23 is Jordan Brand's most exclusive premium line. It debuted in 2010-2011, paused for over a decade, and returned in February 2026 with the Air Jordan 6. Each release uses premium materials, carries the signature wax-seal Bin 23 tongue stamp, comes individually numbered and ships in elevated packaging with custom accessories. The Air Jordan 3 is the second release of the modern run.
What is included in the Bin 23 packaging?
Each pair arrives in a special wooden-style slide-out box, with custom dust bags for each individual shoe and bespoke wooden shoe trees inside. The packaging matches the premium intent of the Bin 23 line.
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