Side Kicks Streetwear • Global Release Guide
Updated: 15 August 2026
About the release
One of the most anticipated collabs of the year is finally here. Awake NY — Angelo Baque's Rihanna-approved New York streetwear label — is teaming with Jordan Brand for the 35th anniversary of the Jordan 6. The pack drops in two colourways: 'Midnight Navy' (also referenced as Blueberry, style code IQ5706-400) and 'Playful Pink' (Bubblegum, style code IQ5706-600). Retail is £205 per pair.
The design brief revisits the idea of luxury through the visual language of the bootleg. Exaggerated colour blocking, unconventional stitching and mysteriously altered branding suggest something unofficial — but a closer look reveals the opposite. Premium Saffiano leather — the same finish typically found on Prada wallets — covers the midfoot and heel overlays, with high-quality nubuck suede on the toe and base of the midfoot. Awake NY's branding is intentional but restrained: the label's name replaces the traditional 'AIR' text beneath the Nike and Swoosh logo on the heel, and the Awake 'A' crown logo lands prominently near the midfoot panel. Infrared 23 accents nod to the OG AJ6 'Infrared' across both pairs. Signature AJ6 elements — the lace pocket, toggles and Nike Air cushioning — all carry over intact.
UK release is Saturday 29 August 2026 for £205 per pair via Nike SNKRS and select Jordan Brand retailers, following the initial 23 August drop on awakenyclothing.com. Both pairs are heavily limited.
TL;DR – Awake NY x Air Jordan 6 Pack Release Date, Price & Where to Buy
- UK release date: Saturday 29 August 2026 (wider retail release)
- Initial global drop: Saturday 23 August 2026 via awakenyclothing.com EQL raffle
- Model: Air Jordan 6 Retro (35th anniversary)
- Colourways: 'Midnight Navy' (Blueberry) and 'Playful Pink' (Bubblegum)
- Style codes: IQ5706-400 (Midnight Navy) / IQ5706-600 (Playful Pink)
- UK retail price: £205 per pair
- US retail price: $230
- Sizing: Men's sizing
- Where to buy: Awake NY (initial), Nike SNKRS and select Jordan Brand retailers (Midnight Navy wider release)
- Playful Pink is Awake NY exclusive — limited to 10,000 units globally
- Midnight Navy wider release: ~25,000 units globally
- Shared design: Premium Saffiano leather midfoot and heel overlays, high-quality nubuck suede toe and midfoot base, Awake 'A' crown logo on midfoot, 'AWAKE' replacing 'AIR' heel text under Nike/Swoosh logo, Infrared 23 accents throughout, retained lace pocket / toggles / Nike Air cushioning
Release date and price
Both Awake NY x Air Jordan 6 colourways initially drop on Saturday 23 August 2026 at 10:00 AM EDT via awakenyclothing.com — through an EQL raffle that will only stay live for a few hours. The 'Midnight Navy' (Blueberry) then gets a wider release on Saturday 29 August 2026 through Nike SNKRS and select Jordan Brand retailers, priced at £205 in the UK. US retail is $230 for both.
Worth flagging clearly — the 'Playful Pink' pair is exclusive to Awake NY, per Angelo Baque directly. That means the EQL raffle on 23 August is the only chance to buy the Pink at retail. Stock is limited to 10,000 units globally for the Pink, and 25,000 units globally for the Navy. An in-person raffle is also being hosted at Awake NY's annual park jam at Seward Park on the Lower East Side, rescheduled from 22 to 24 August due to weather.
Pickup for both shoes begins on Monday 24 August at 10:00 AM EDT. Winners will be notified via email on Sunday night. Global shipping is available.
Awake NY x Air Jordan 6 'Midnight Navy' — Design and details
The 'Midnight Navy' is the more restrained, everyday-facing of the two Awake pairs — but only relative to the Pink. On its own terms, it's a proper luxury-materials AJ6 with a fully considered layered palette. The colour direction runs across three distinct shades of blue plus warmer accent moments.
Blue-forward material palette
Midnight Navy and Light Blue leather pair with Game Royal nubuck across the upper — three distinct blue registers layered together. Sail accents add a warmer break in the material story, and Infrared 23 details punch through as the shoe's most obvious visual pull to the original AJ6 'Infrared' lineage. The layering runs deep — this isn't a single-shade blue AJ6, it's a full material study on how many ways one colour family can be executed on a single silhouette.
Saffiano and nubuck construction
Consistent with the Pink pair, the Midnight Navy uses Saffiano leather — the premium cross-hatched finish typically associated with luxury goods like Prada wallets — across the midfoot and heel overlays. High-quality nubuck suede covers the toe and base of the midfoot. Awake's crown 'A' logo sits at the midfoot panel, and AWAKE branding replaces the traditional 'AIR' text under the Nike Swoosh on the heel.
Awake NY x Air Jordan 6 'Playful Pink' — Design and details
The 'Playful Pink' is the pack's louder, more overt candy-flavour execution. Angelo Baque has confirmed it as an Awake NY exclusive — meaning the 23 August EQL raffle is the only retail route in. It's arguably the more collectable of the two pairs as a result.
Tonal pink palette with Infrared accents
The pair runs across Playful Pink, Shy Pink and Arctic Pink tones, layered similarly to the way the Midnight Navy handles its blues. It's a tonal pink build with genuine material variation between panels rather than a flat single-pink dressing. Infrared 23 accents land in the same positions as the Navy pair — a shared visual thread that ties both colourways to the original AJ6 'Infrared' history.
Same Saffiano and nubuck materials
Construction mirrors the Midnight Navy — Saffiano leather midfoot and heel overlays, nubuck suede toe and midfoot base, the Awake 'A' crown at the midfoot, and AWAKE branding replacing 'AIR' under the heel Swoosh. Both shoes use the exact same construction language — the differences are purely in colour direction.
Awake NY exclusive
This is worth reiterating because it changes the buying calculation: the Playful Pink is not getting a wider release. Only the 10,000 pairs going through the Awake NY EQL raffle on 23 August (plus a small allocation for the Seward Park in-person raffle on 24 August) will be available. In-store pickup will be available for the Pink specifically, unlike the Navy.
Awake NY x Air Jordan 6 pack images
Credit: Awake NY / Nike
Awake NY, the bootleg reference and the AJ6's 35th anniversary run
Awake NY is Angelo Baque's New York-based streetwear brand, best known for its considered graphic work, community-first campaign approach and highly regarded past Jordan collabs (including a Game Royal AJ4 in 2024). Baque himself is a former Supreme brand director, and Awake's design language has always operated at the intersection of NYC street authenticity and considered graphic sensibility. The label has become one of Nike's more consistent independent collaborators in recent years.
The bootleg reference framework is the key design idea here. Awake and Jordan Brand describe the collab as revisiting luxury "through the visual language of the bootleg" — the exaggerated colour blocking, unconventional stitching, altered branding, and mysteriously renamed 'AWAKE' heel text all deliberately suggest something unofficial. But the actual materials (premium Saffiano leather, high-grade nubuck) and the construction are properly luxury. It's a Trojan horse concept — a shoe that looks like a knockoff but is built like an icon. That tension is arguably the most interesting design idea in Nike's collab calendar this year.
The pack lands in the middle of a proper AJ6 35th anniversary rollout. So far the model has already seen the Bin 23 luxury execution and the Oreo retro earlier in August, and this Awake pair now joins that lineup. Alongside collaborative apparel — including tracksuits, polos and graphic tees dropping alongside the shoes — the Awake NY x AJ6 is arguably the most fully realised piece of the AJ6's anniversary programme.
Where to buy
The Awake NY x Air Jordan 6 'Midnight Navy' gets its wider UK retail release on Saturday 29 August 2026 for £205 via Nike SNKRS and select Jordan Brand retailers. The 'Playful Pink' is Awake NY exclusive — available only through the 23 August EQL raffle and the Seward Park in-person raffle. Browse the wider Jordan archive, the full Jordan 6 collection and other Awake NY collabs on Side Kicks.
FAQ
When does the Awake NY x Air Jordan 6 release?
Both colourways initially drop on Saturday 23 August 2026 at 10:00 AM EDT via awakenyclothing.com through an EQL raffle. The 'Midnight Navy' (Blueberry) then gets a wider UK retail release on Saturday 29 August 2026 via Nike SNKRS and select Jordan Brand retailers. The 'Playful Pink' (Bubblegum) is exclusive to Awake NY and will only be available through the 23 August raffle.
How much does each pair cost in the UK?
UK retail is £205 per pair. US retail is $230 for both.
What are the style codes for the two Awake NY x AJ6 colourways?
Style codes are IQ5706-400 for the 'Midnight Navy' (Blueberry) and IQ5706-600 for the 'Playful Pink' (Bubblegum).
Is the Playful Pink pair going to get a wider release?
No. Angelo Baque has confirmed the Playful Pink is exclusive to Awake NY. The 23 August EQL raffle (plus a small allocation via the Seward Park in-person raffle on 24 August) is the only opportunity to buy the shoe at retail. Stock is limited to 10,000 units globally.
How limited is the Midnight Navy pair?
The Midnight Navy is limited to around 25,000 units globally — significantly more than the Pink but still a properly limited release. It's the pair getting the wider retail rollout on 29 August via Nike SNKRS and select Jordan Brand retailers.
What's the bootleg design concept about?
The collab revisits luxury through the visual language of the bootleg. Exaggerated colour blocking, unconventional stitching and altered branding — including 'AWAKE' replacing the traditional 'AIR' text under the heel Swoosh — deliberately suggest something unofficial. But a closer look reveals the actual construction is properly luxury: premium Saffiano leather (typically found on Prada wallets) across the midfoot and heel overlays, and high-quality nubuck suede on the toe. The tension between fake-looking design and real-luxury materials is the whole point.
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