Broken Planet - All You Need To know

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Broken Planet - All You Need To know

If you've been keeping an eye on the streetwear scene lately, chances are you've come across the name Broken Planet. Founded in London during the turbulent times of the COVID-19 pandemic, this brand has quickly become a favorite among streetwear enthusiasts. Known for its bold designs and commitment to sustainability, Broken Planet is more than just a fashion label—it's a movement.

As a proud retailer of Broken Planet, we at Side Kicks are excited to delve into the story behind this revolutionary brand and explore what sets it apart in the world of streetwear.

Origins

Broken Planet was born out of the creative vision of Lithuanian couple Lukas Žvikas and Indrė Narbutaitė. The brand officially launched in July 2020, with its first drop in September of the same year. The pandemic may have been a challenging time for many, but for Lukas and Indrė, it was the perfect moment to bring their sustainable streetwear dreams to life.

Before founding Broken Planet, Lukas and Indrė were living apart, pursuing their studies—Lukas in software engineering in New York and Indrė in International Tourist Management in the UK. Despite the distance, their shared passion for fashion and sustainability kept their connection strong, leading to the creation of a brand that reflects their values and inspirations.

Unique Aesthetic

Broken Planet's designs are instantly recognizable, featuring vibrant graphics, earthy tones, and a distinctive hand-drawn aesthetic. The brand draws inspiration from a variety of sources, including American hip-hop culture, space, and the current state of the world. This eclectic mix is evident in every piece, from oversized hoodies to boxy t-shirts.

But Broken Planet isn't just about looking good—it's about doing good. The brand's name itself is a nod to the environmental challenges facing our world, and Lukas and Indrė have made it their mission to create a more sustainable streetwear industry. This commitment is reflected in their use of high-quality recycled materials, eco-friendly packaging, and a transparent approach to their design process.

Ownership and Creative Control

One of the unique aspects of Broken Planet is that Lukas and Indrė retain full ownership of the brand. This allows them to maintain complete creative control over every collection, ensuring that each piece aligns with their vision and values. Their hands-on approach extends to their marketing strategy, where they emphasize transparency and authenticity.

Broken Planet's success can be attributed not only to its innovative designs but also to its savvy use of social media. The brand has built a loyal following on platforms like Instagram and TikTok, where they showcase their products in a casual, relatable manner. By focusing on younger, up-and-coming influencers, Broken Planet has managed to connect with Gen Z consumers who are passionate about sustainability.

How does Broken Planet fit?

One of the reasons Broken Planet has garnered such a dedicated fanbase is the unique fit of its garments. Known for their boxy silhouettes, Broken Planet's pieces offer a comfortable yet stylish look that appeals to streetwear aficionados. Unlike many other brands, Broken Planet's sizing is consistent across their collections, allowing customers to confidently choose their usual size without sacrificing the desired fit.

For those concerned about maintaining their Broken Planet items, we recommend hand washing the garments inside out and air drying them naturally. This method helps preserve the intricate graphics and ensures the longevity of your favorite pieces.

Sustainability

Beyond fashion, Broken Planet is committed to making a positive impact on the planet. The brand regularly hosts events like pop-up shops, which are thoughtfully designed to reflect their environmental values. For example, their Shoreditch pop-up in July 2022 featured themed rooms with carefully curated environments, further emphasizing their dedication to customer experience and sustainability.

In addition to their retail efforts, Broken Planet has established the Broken Planet Foundation, a charitable initiative aimed at raising funds for environmental causes. Through special product drops and raffles, the brand has already raised over £70,000, contributing to a variety of eco-friendly missions.

What’s Next for Broken Planet?

As Broken Planet continues to grow, the brand shows no signs of slowing down. With a strong focus on transparency, sustainability, and innovative design, Lukas and Indrė are redefining what it means to run a streetwear label in the 21st century. Their journey is a testament to the power of creativity and the importance of staying true to one’s values.

At Side Kicks, we're proud to support Broken Planet and offer their cutting-edge designs to our customers. Whether you're drawn to their bold graphics, sustainable practices, or simply their unique take on streetwear, Broken Planet is a brand worth investing in.

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