Side Kicks Streetwear • Global Release Guide
Updated: 15 June 2026
About the release
Tokyo's Forget-me-nots has its first proper Nike collab, and it lands on one of the most interesting silhouettes in the current Nike lineup. The Total 90 Shox Magia is a hybrid of the Total 90 III football shoe and Nike's Shox running tech, and Forget-me-nots has taken it somewhere unexpected. The 'Shy Pink' colourway pulls inspiration from Rio Carnival — a satin-based gradient upper, chrome detailing, three sets of customisable laces and a forget-me-not flower on the insole.
This is a women's exclusive release. Style code IQ5683-601, finished in Shy Pink and University Red over a black toe and heel with a metallic silver Shox unit. The Green Gusto colourway in the same pack (IQ5683-300) already released on 13 June via Forget-me-nots' own store, and the Shy Pink is the wider Nike SNKRS rollout following on 20 June.
UK release is Saturday 20 June 2026 at 8:00 via Nike SNKRS and select retailers. Women's sizing only.
TL;DR – Forget-me-nots x Nike Total 90 Shox Magia 'Shy Pink' Release Date, Price & Where to Buy
- UK release date: Saturday 20 June 2026 at 8:00
- Model: Nike Total 90 Shox Magia (women's)
- Colourway: Shy Pink / University Red / Black / Metallic Silver
- Style code: IQ5683-601
- UK retail price: £134.99
- US retail price: $150
- Sizing: Women's exclusive — no men's sizes available
- Where to buy: Nike SNKRS and select retailers
- Pack context: Green Gusto colourway (IQ5683-300) released 13 June via Forget-me-nots only
- Key details: Satin gradient upper, chrome metallic silver midfoot and Shox panels, black toe and heel, three sets of customisable laces, FMN branding on right insole, forget-me-not flower on left insole, Rio Carnival design inspiration
Release date and price
The 'Shy Pink' colourway releases via Nike SNKRS and select retailers on Saturday 20 June 2026 at 8:00. UK retail price is £134.99, with US retail set at $150. The Forget-me-nots Japan release on 13 June was priced at 22,000 yen — around $137.
This is a women's exclusive release. There are no men's sizes available in this drop. If you're buying as a gift or want to size up from women's, check the Nike women's size guide for conversion.
Design and details
The Total 90 Shox Magia is already a hybrid silhouette — half Total 90 III football shoe, half Shox runner — and the Forget-me-nots execution adds another layer entirely. Where most T90 reworks have leaned terrace or lifestyle, this one goes for something more deliberately feminine and design-led, with the Rio Carnival inspiration playing out through colour and material rather than literal references.
Satin gradient upper
The base of the shoe is a satin-finish upper that fades from black at the toe through Shy Pink and University Red in the midfoot, back to black at the heel. The satin finish is the right call — it picks up light in a way that more matte materials would lose, and gives the gradient the visual movement it needs to feel intentional. It's a softer, more reflective build than the standard T90 leather.
Chrome detailing
Metallic silver chrome overlay panels appear on the midfoot of the lateral side and across the area above the Shox cushioning at the heel. Against the pink and red satin, the chrome sits as the design's loudest contrast point — bright, reflective, and the most overt Carnival-style flourish on the shoe. This is the detail that pulls the whole colourway together.
Shox heel unit
The Shox columns at the heel run in black with the metallic silver panel above, keeping the rear of the shoe grounded against the brighter midfoot. The Shox tech itself is what makes the Magia genuinely unusual — most T90 reworks stop at the upper, but the Shox cushioning gives this one a different feel and silhouette underfoot.
Customisable laces and insole branding
Forget-me-nots has included three sets of laces with the shoe, giving you the option to swap and customise. FMN branding appears on the right insole and a forget-me-not flower sits on the left. Black accents run across the tongue and interior lining to tie everything together.
Forget-me-nots x Nike Total 90 Shox Magia 'Shy Pink' images
Credit: Nike
The Green Gusto colourway and the wider pack
The 'Shy Pink' is one of two colourways in the Forget-me-nots x Nike Total 90 Shox Magia pack. The other — 'Green Gusto / Black / Metallic Silver', style code IQ5683-300 — already released on 13 June 2026 exclusively through Forget-me-nots' own store at Forgetmenots.jp.
The Green Gusto follows the same construction logic — satin gradient upper, chrome detailing, black toe and heel, Shox unit — just swapping the pink and red for a bright green. Unlike the Shy Pink, it doesn't get a wider Nike SNKRS release, so if you missed the 13 June drop your only options now are resale or pivoting to the Shy Pink on 20 June. Both pairs share the same SKU base, the same materials and the same Rio Carnival concept.
Forget-me-nots: a women-focused Nike collab
Forget-me-nots is a Tokyo-based sneaker and lifestyle boutique with a women-focused approach. It's a curated retail space and clothing brand built to give women a properly considered platform for sneaker and streetwear culture — something the wider industry still treats as a side conversation rather than a category in its own right. The brand has had a quiet but well-respected presence in Tokyo for years, and previously linked with Jordan Brand on a tasteful Air Ship collab back in 2023.
The Total 90 Shox Magia is Forget-me-nots' first official Nike Sportswear collab, and it's a meaningful one. Picking a hybrid silhouette rather than a heritage classic, designing two colourways that lean genuinely feminine without falling into pastel stereotypes, and including a small but real consumer detail like the three sets of laces — it all reads as a brand using the collab platform properly rather than just clearing a check box. The Rio Carnival inspiration is unexpected for a Japanese boutique, but it makes sense once you see the satin and chrome execution on the shoe.
Where to buy
The Forget-me-nots x Nike Total 90 Shox Magia 'Shy Pink' releases via Nike SNKRS and select retailers on Saturday 20 June 2026 at 8:00. UK retail £134.99. Women's sizing only. Browse all Nike Shox releases and other Forget-me-nots pieces on Side Kicks.
FAQ
When is the Forget-me-nots x Nike Total 90 Shox Magia 'Shy Pink' UK release date?
The 'Shy Pink' colourway releases on Saturday 20 June 2026 at 8:00 via Nike SNKRS and select retailers.
How much does the Forget-me-nots x Nike Total 90 Shox Magia cost in the UK?
UK retail price is £134.99. US retail is $150.
What is the style code for the 'Shy Pink' Total 90 Shox Magia?
The style code is IQ5683-601. The full colourway is Shy Pink / University Red / Black / Metallic Silver.
Does the Forget-me-nots Total 90 Shox Magia come in men's sizes?
No. This is a women's exclusive release. There are no men's sizes available in this drop. If you'd usually wear men's, use the Nike women's size guide to convert.
Is the Green Gusto colourway getting a SNKRS release?
No. The 'Green Gusto' colourway (style code IQ5683-300) released on 13 June 2026 exclusively through Forget-me-nots in Japan. There is no wider Nike SNKRS release planned. Only the 'Shy Pink' is dropping via SNKRS on 20 June.
What is the Total 90 Shox Magia?
The Total 90 Shox Magia is a hybrid silhouette combining the Nike Total 90 III football shoe with the Shox cushioning unit from Nike's running and basketball lines. It sits between football and lifestyle, and has become one of the more popular silhouettes for collab work ahead of the 2026 World Cup.
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