Side Kicks Streetwear • Global Release Guide
Updated: 2 August 2026
About the release
One of the most requested Y2K sneaker returns is finally happening. 50 Cent's G-Unit x Reebok G-6 is coming back for the first time since its 2003 debut, with the OG white / blue / red colourway retro'd as a proper 1:1 recreation of the original silhouette. This is the shoe that landed alongside 50's Get Rich or Die Tryin' debut, went shelf-to-shelf with Jay-Z's S. Carter line at Reebok, and reportedly generated around $80 million for 50 at its peak. Style code 100289469.
The build stays faithful to the 2003 original. A white leather upper forms the base, with a grey suede toe cap, four rows of perforated striping at midfoot, and a red, white and blue stripe badge sitting closer to the toe box. 'G-Unit' is embroidered in blue on the lateral heel, and the tri-colour striping motif carries onto the mustache and a metal 'G-6' lace dubrae. Reebok branding sits on the tongue tag and heel, with an 'RBK' logo on the white sole's lateral side, a tri-colour heel tab, and a translucent blue outsole carrying another 'G-Unit' text hit underneath. This is proper heritage 2003 detailing carried across unchanged.
UK release is Thursday 20 August 2026 for £110 via Reebok, JD Sports and select retailers.
TL;DR – G-Unit x Reebok G-6 'White Blue Red' 100289469 Release Date, Price & Where to Buy
- UK release date: Thursday 20 August 2026
- Model: Reebok G-Unit G-6
- Colourway: White / Blue / Red (OG 2003 palette)
- Style code: 100289469
- UK retail price: £110
- US retail price: $130
- Sizing: Men's sizing
- Where to buy: Reebok, JD Sports and select retailers online and in-store
- Originally released: 2003 — first-ever retro
- Key details: White leather upper, grey suede toe cap, four rows of perforated midfoot striping, red / white / blue stripe badge near toe box, tri-color mustache striping, metal 'G-6' silver lace dubrae, blue 'G-Unit' lateral heel embroidery, tri-color heel tab, Reebok branding on tongue tag and heel, white sole with 'RBK' logo, translucent blue outsole with 'G-Unit' text
Release date and price
The G-Unit x Reebok G-6 'White Blue Red' releases in the UK on Thursday 20 August 2026 via Reebok, JD Sports and select retailers online and in-store. UK retail is £110, with US retail set at $130. Men's sizing across the run.
This is the first-ever retro of the 2003 original. The shoe hasn't been available at retail in 23 years, and demand across sneaker forums and social has been steady since Tony Yayo accidentally leaked the reunion earlier this year on The Real Report podcast. Given the wider Y2K fashion resurgence, expect the pair to move quickly. Possible activations in New York City around release day have been mentioned but not confirmed.
Design and details
The G-6 is one of the more specific-to-its-era sneaker designs in recent memory. Every visual detail lands as pure 2003 — the perforated stripes, the metal dubrae, the tri-colour heel tab, the embroidered lateral heel branding — and the 2026 retro doesn't try to modernise any of it. It's a straight 1:1 rebuild, which is exactly what people wanted.
White leather base and grey suede toe
The upper leads with a white leather construction across the main panels, keeping the shoe in that classic early 2000s clean-white sportswear register. A grey suede toe cap softens the front of the shoe and adds material contrast — a small but properly considered detail that has aged well.
Red, white and blue detailing
The tri-colour accents are what make the shoe read as its era. Four rows of perforated striping run at the midfoot, and a red, white and blue stripe badge sits closer to the toe box. The same striping motif repeats on the mustache at the front of the sole. The tri-colour language is deliberately loud — this was 2003 Americana-flavored branding, and the retro leans into it rather than toning it down.
Metal G-6 dubrae and heel branding
The lacing zone carries a silver metal 'G-6' dubrae — that early 2000s metal-hardware detail that's harder to find on modern sneakers. On the lateral heel, 'G-Unit' is embroidered in blue, sitting alongside a tri-colour heel tab. Reebok branding sits on the tongue tag and heel, holding the shoe's identity as a Reebok product even with the G-Unit hits front and centre.
Translucent blue outsole with hidden G-Unit text
Underfoot, the shoe carries a translucent blue outsole with another 'G-Unit' text hit visible through the material. On the white sole's lateral side, an 'RBK' logo completes the branding treatment. The translucent blue tint is one of those details that would age poorly if it yellowed, but as a fresh retro it lands cleanly and gives the shoe a small extra design moment when it's flipped.
G-Unit x Reebok G-6 'White Blue Red' images
Credit: Reebok
G-Unit, S. Carter and hip-hop's sneaker crossover moment
The G-6 first landed in 2003 alongside 50 Cent's Get Rich or Die Tryin', making him one of the earliest rappers to front his own signature sneaker line. The context matters. Reebok had just lost the LeBron James bidding war to Nike, and then-CEO Paul Fireman pivoted the brand towards lifestyle branding — signing 50 Cent, Jay-Z, Daddy Yankee and other cultural figures to headline their own signature footwear projects.
The G-6 shared shelf space with Jay-Z's S. Carter line, positioning the two under the same Reebok roof as commercial rivals. According to 50 Cent himself in a 2012 interview, the G-Unit shoes eventually outsold the S. Carter line six-to-one — a period when the S. Carter had been Reebok's fastest-selling shoe. The G-Unit deal reportedly generated around $80 million for 50 across its lifetime. He later added: "I sold over $3.8 million pairs of sneakers." That's the commercial scale this shoe operated at.
The 2026 return arrives during a broader Y2K fashion resurgence, which has revived interest in early 2000s sneaker archives across multiple brands. Combined with the cultural significance of the original G-6 partnership, this reissue lands as both a proper nostalgia moment and a well-timed retail release. Tony Yayo accidentally spoiling the reunion earlier this year on The Real Report ("I can't tell Yayo nothing," 50 said in reaction) only added to the anticipation.
Where to buy
The G-Unit x Reebok G-6 'White Blue Red' releases on Thursday 20 August 2026 for £110 via Reebok, JD Sports and select retailers online and in-store. Browse all Reebok releases on Side Kicks.
FAQ
When is the G-Unit x Reebok G-6 UK release date?
The G-Unit x Reebok G-6 'White Blue Red' releases on Thursday 20 August 2026 via Reebok, JD Sports and select retailers online and in-store.
How much does the Reebok G-Unit G-6 cost in the UK?
UK retail price is £110. US retail is $130.
What is the style code for the Reebok G-Unit G-6?
The style code is 100289469. The colourway is the original 2003 White / Blue / Red palette.
Is this the first retro of the G-Unit x Reebok G-6?
Yes. The G-6 first released in 2003 and hasn't been available at retail since. This 2026 pair is the first-ever official retro, and it's built as a 1:1 recreation of the original — the same white leather upper, grey suede toe cap, tri-colour striping, metal 'G-6' dubrae, blue 'G-Unit' heel embroidery, and translucent blue outsole are all present.
Does the G-6 come in women's sizes?
The release comes in men's sizing. If you usually wear women's, use Reebok's men's-to-women's size conversion — typically 1.5 sizes larger than your women's size.
Why is this release culturally significant?
The G-6 was one of the earliest rapper-fronted signature sneakers, released alongside 50 Cent's Get Rich or Die Tryin' in 2003. It shared shelf space at Reebok with Jay-Z's S. Carter line — the two brands positioned as rival hip-hop deals under the same roof. According to 50 Cent, the G-Unit shoes outsold the S. Carter line six-to-one and generated around $80 million across the deal's lifetime, making the G-6 a landmark moment in the crossover between hip-hop and sneaker culture.
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