New Balance - From Dad Shoes To Streetwear Icon

New Balance is a name that resonates globally in both the athletic and fashion industries. What began as a modest venture in Boston has evolved into a brand synonymous with quality, innovation, and style. This article delves into New Balance's history, tracing its roots from a niche arch support company to a streetwear staple. Discover the story behind New Balance, exploring how it transformed into a cultural icon while maintaining its reputation for superior craftsmanship.

Where It All Began

New Balance was founded in 1906 by William J. Riley, a British immigrant residing in Boston, Massachusetts. Riley's inspiration for the brand came from an unlikely source: chickens. Fascinated by the balance provided by a chicken’s three-toed foot, Riley developed an arch support that aimed to replicate this natural stability. The product was designed to enhance comfort and support, and it quickly became popular among those seeking better foot health.

For the first few decades, New Balance focused solely on producing arch supports and custom-made orthopaedic shoes. The company catered to a niche market, emphasising the importance of foot health and the benefits of proper arch support. While these products were well-received, it wasn’t until New Balance ventured into the athletic footwear market that the brand truly began to expand its influence.

The 1960s

The 1960s marked a turning point for New Balance with the release of the "Trackster" in 1960. This was the world’s first running shoe available in multiple width options, catering to the diverse needs of athletes. The Trackster’s innovative design, which included a rippled sole for improved traction, made it an instant hit among track teams and serious runners. This success laid the foundation for New Balance’s future in athletic footwear.

The Trackster’s popularity helped New Balance gain recognition beyond Boston. The company’s commitment to quality and performance began to attract a broader audience, setting the stage for further expansion. During this period, New Balance began to establish itself as a brand dedicated to meeting the needs of serious athletes, with a focus on fit, function, and innovation.

The 1970-80s

In 1972, New Balance entered a new era when Jim Davis acquired the company on the day of the Boston Marathon. Davis, a passionate advocate for running, saw the potential in New Balance’s products and was determined to take the brand to new heights. Together with his wife Anne, he expanded the company’s product range and focused on developing running shoes that offered superior comfort and support.

One of the most significant developments during this period was the launch of the 990 series in 1982. Priced at over $100, the 990 was the first running shoe to reach such a high price point, reflecting its advanced design and materials. The 990 series quickly became a favourite among runners, praised for its balance of cushioning and stability. The success of the 990 cemented New Balance’s reputation as a leader in running footwear.

While New Balance’s focus was on performance, some of its models, particularly those in the 990 series, began to gain popularity for reasons beyond the track. With their chunky, practical design, these shoes became known as "dad shoes," a term that initially carried connotations of being unfashionable. However, the comfort and durability of these shoes meant they were widely adopted by a loyal customer base, even as fashion trends evolved.

The 1990s-2000s

As the 1990s progressed, fashion began to take note of New Balance’s understated, retro designs. The brand’s commitment to quality and its rich heritage made it an appealing choice for those looking for authenticity in their footwear. By the early 2000s, New Balance was being embraced by the streetwear community, a shift that was bolstered by strategic collaborations with designers and artists.

New Balance’s entry into the streetwear scene was marked by several high-profile collaborations. These partnerships helped to reposition the brand as a symbol of style and cultural relevance. Limited-edition releases, often in collaboration with influencers and fashion icons, became highly sought after, driving demand and solidifying New Balance’s status in the fashion world.

The very features that once led to the "dad shoe" label – chunky soles, robust construction, and a focus on comfort – were now being celebrated in fashion circles. Models like the 574 and the updated 990v5 became streetwear essentials, blending the brand’s athletic heritage with a modern, stylish aesthetic. This resurgence demonstrated New Balance’s ability to stay relevant and adapt to changing trends without compromising its core values.

The Present

Today, New Balance is a global brand with a diverse product range that includes running shoes, lifestyle sneakers, and apparel. The company remains committed to producing high-quality products, with a significant portion of its manufacturing still taking place in the United States and the United Kingdom. This dedication to craftsmanship continues to set New Balance apart in an industry dominated by mass production.

New Balance’s legacy is one of continuous innovation. The brand has successfully navigated the challenges of an ever-changing market, balancing tradition with modernity. Whether through advancements in shoe technology, sustainable practices, or creative collaborations, New Balance continues to push the boundaries of what a footwear company can achieve.

The Future

As New Balance moves forward, it remains a brand that honours its past while looking to the future. The company’s ability to stay true to its origins while embracing new trends has ensured its place in both the athletic and fashion worlds. With a loyal customer base and a reputation for quality, New Balance is poised to continue its legacy for years to come.

New Balance’s history is a story of evolution and resilience. From its beginnings as a small arch support company to its current status as a global fashion and athletic powerhouse, New Balance has remained true to its core principles of quality, comfort, and innovation. Whether on the feet of runners or fashion enthusiasts, New Balance continues to make its mark, proving that a commitment to craftsmanship and authenticity never goes out of style.