Side Kicks Streetwear • Global Release Guide
Updated: 24 June 2026
About the release
Nike has built one of the more unexpected Air Max 95 tributes of the year. The '7-Eleven' colourway pays homage to the Japanese convenience store chain — a corner of Japanese retail culture that's earned its own respect for higher-standard food, immaculate stores and an outsized role in everyday city life. Released through Atmos as part of a two-pair 'Convini' pack alongside a Lawson-inspired colourway, the 7-Eleven AM95 is not an official collab with the brand, but the colour tribute is unmistakable. Style code IR1944-102.
The shoe runs in hairy suede overlays with the Gym Red, Sport Green and Total Orange of the 7-Eleven logo running through the side panel striping. The spine, tongue cover, toe cap and outsole sit in Light British Tan — potentially a nod to the brown paper bags 7-Eleven uses — with Sail and white tying the rest of the build together. The wider Big Bubble proportions, multicolour Air Max tongue logo, white and Sport Green rope laces and printed multicolour insole graphics finish the package. Browse other 7-Eleven Nike collabs on Side Kicks.
UK release is Saturday 11 July 2026 for £175 via Atmos Tokyo, Nike SNKRS and select retailers.
TL;DR – Nike Air Max 95 '7-Eleven' Release Date, Price & Where to Buy
- UK release date: Saturday 11 July 2026
- Model: Nike Air Max 95 Big Bubble
- Colourway: White / Sail / Light British Tan / Gym Red / Sport Green / Total Orange
- Style code: IR1944-102
- UK retail price: £175
- US retail price: $210
- Sizing: Men's sizing
- Where to buy: Atmos Tokyo, Nike SNKRS and select retailers
- Pack: Part of the Atmos 'Convini' pack alongside a Lawson-inspired colourway
- Key details: Hairy suede overlays, 7-Eleven logo colour striping in red / green / orange, Light British Tan spine and toe cap (brown paper bag reference), Big Bubble Air Max tooling, multicolour Air Max tongue logo, white and Sport Green rope laces, multicolour insole graphics, brown outsole, official tribute rather than direct 7-Eleven collab
Release date and price
The Nike Air Max 95 '7-Eleven' releases on Saturday 11 July 2026 via Atmos Tokyo as the global launch partner, with a wider rollout via Nike SNKRS and select third-party retailers. UK retail is £175, with US retail set at $210.
The release sits alongside the Lawson-themed colourway as part of the Atmos 'Convini' pack — two Japanese convenience store tributes dropping on the same day. The two pairs aren't sold as a pack but share the launch date.
Design and details
Nike has built tribute Air Max 95s before, but this one operates on a slightly different level. Instead of a national flag, a sports team or a food, it's a convenience store chain — but specifically the Japanese version, with all its cultural weight. The colourway works because every detail can be traced back to a specific element of 7-Eleven's identity.
Hairy suede side panels
The signature layered side panels are rendered in hairy suede, an uncommon texture choice on the AM95 that gives the shoe a softer, more tactile finish than standard leather or smooth nubuck. The side panel layers run in the three 7-Eleven brand colours — Gym Red, Sport Green and Total Orange — arranged as horizontal striping that reads as a direct reference to the chain's logo. A light grey panel sits in the remaining suede strip, providing visual contrast.
Brown paper bag accents
The spine, tongue cover, toe cap and outsole are finished in Light British Tan — a warm brown shade that reads as a deliberate reference to brown paper bags, the kind 7-Eleven (and most convenience stores) hand out at checkout. It's a subtle detail but it pulls the whole concept together.
Branding details
The Air Max tongue logo carries all three 7-Eleven brand colours, sitting as the most overt visual nod on the upper. White and Sport Green rope laces run through the lace panel, and the insoles carry multicolour graphics that pull the colour story through to the inside of the shoe. The branding remains subtle enough to read as a homage rather than a logo-mania collab.
Big Bubble Air Max tooling
Underfoot, the shoe runs on Nike's Big Bubble Air Max tooling — the larger visible Air unit that references the original mid-90s AM95 production setup. The midsole runs white, with the brown outsole tying back to the Light British Tan upper accents. Big Bubble has been the standard for most of 2026's anniversary-leaning AM95s, and it fits this colourway well.
Nike Air Max 95 '7-Eleven' images
Credit: Atmos / Nike
The 7-Eleven Japan context and the cancelled Dunk
Outside Japan, 7-Eleven is shorthand for a generic convenience store. Inside Japan, it's something else entirely. 7-Eleven Japan — operated under Seven & i Holdings — has built a reputation for high-quality food, immaculate stores and ready-to-eat meals that span bento boxes, sushi, fried chicken and regional specialities. The chain's late founder Toshifumi Suzuki is often referred to as the father of Japan's convenience store industry. Suzuki passed away in May 2026 at 93. The release lands as an unintentional tribute as much as a brand reference.
There's also a familiar Nike footnote to this. In 2020, a licensed Nike SB Dunk Low '7-Eleven' was due to release as a Japan exclusive for the Tokyo Olympics. The pair was officially cancelled before launch but a small number of sample pairs made it out, and they've since become one of the most sought-after Dunks ever made — pairs have sold between $1,000 and $4,800 on resale, depending on condition and provenance. The 2026 AM95 isn't an official collab in the way the cancelled Dunk would have been, but the homage clearly lands in that lineage.
Where to buy
The Nike Air Max 95 '7-Eleven' releases on Saturday 11 July 2026 for £175 via Atmos Tokyo, Nike SNKRS and select third-party retailers. Browse the full Air Max 95 collection and other 7-Eleven Nike collabs on Side Kicks.
FAQ
When is the Nike Air Max 95 '7-Eleven' UK release date?
The Nike Air Max 95 '7-Eleven' releases on Saturday 11 July 2026 via Atmos Tokyo, Nike SNKRS and select third-party retailers.
How much does the Nike Air Max 95 '7-Eleven' cost in the UK?
UK retail price is £175. US retail is $210.
What is the style code for the Air Max 95 '7-Eleven'?
The style code is IR1944-102. The full colourway runs across White, Sail, Light British Tan, Gym Red, Sport Green and Total Orange.
Is the Nike Air Max 95 '7-Eleven' an official 7-Eleven collab?
No. The release is an official Nike colourway inspired by 7-Eleven's brand colours and visual identity, but it's not a licensed collaboration. The shoe forms part of the Atmos 'Convini' pack alongside a Lawson-inspired colourway, both built as tributes rather than co-branded products.
What is the 'Convini' pack?
The 'Convini' pack is a two-pair Atmos-led Air Max 95 release inspired by Japanese convenience stores ('konbini'). It pairs the 7-Eleven-themed colourway with a Lawson-inspired version that runs predominantly blue with red piping. Both drop on 11 July 2026 via Atmos as global launch partner.
Is this connected to the cancelled 7-Eleven Nike SB Dunk?
Not directly. The 2020 Nike SB Dunk Low '7-Eleven' was a licensed Japan-exclusive collab originally planned for the Tokyo Olympics, which was officially cancelled before launch. Sample pairs have reached resale prices between $1,000 and $4,800. The 2026 Air Max 95 is a separate, unlicensed homage that nods to 7-Eleven's brand identity rather than continuing the cancelled Dunk project.
Discover more from Side Kicks
