Side Kicks Streetwear • Global Release Guide
Updated: 28 June 2026
About the release
Nike's Air Max 95 run is slowing after a busy anniversary year, but a few cleanly executed colourways are still landing — and this one is a proper one. The 'Black Pure Platinum Grey' doubles down on the AM95's signature gradient by layering an additional gradient effect inside the second-highest panel. Dot detailing transitions from large at the heel to nothing at the forefoot, with the same pattern carrying down the spine. A clean stormcloud-toned tribute to the silhouette's roots in British terrace culture. Style code IV5767-003.
The build runs Pure Platinum and Wolf Grey across the wavy side panels, with the gradient darkening from the laces down towards the mudguard — a tonal storm-cloud effect on the most identifiable design element of the silhouette. A black midsole grounds the lighter upper, grey Air bubbles sit in the heel and forefoot, and a translucent outsole carries a striped graphic in the midfoot window. Browse other pure platinum colourways on Side Kicks for related releases.
UK release is Wednesday 1 July 2026 for £175 via Nike and select retailers. Unisex sizing.
TL;DR – Nike Air Max 95 'Black Pure Platinum Grey' Release Date, Price & Where to Buy
- UK release date: Wednesday 1 July 2026
- Model: Nike Air Max 95 Big Bubble
- Colourway: Black / White / Pure Platinum / Wolf Grey / Cool Grey / Light Smoke Grey
- Style code: IV5767-003
- UK retail price: £175
- US retail price: $190
- Sizing: Unisex
- Where to buy: Nike and select retailers
- Key details: White mesh base, Pure Platinum and Wolf Grey gradient side panels, gradient-within-a-gradient dot detailing on the second-highest panel and spine, black midsole, grey Air bubbles, white mini Swoosh with black border on lateral heel, grey Air Max tongue tag, white rope laces with grey lace tags, reflective accents near eyestays and tongue, translucent outsole with striped graphic in midfoot window, Big Bubble Air Max tooling
Release date and price
The Nike Air Max 95 'Black Pure Platinum Grey' releases in the UK on Wednesday 1 July 2026 via Nike and select Nike Sportswear retailers, online and in-store. UK retail is £175, with US retail set at $190.
Unisex sizing is available across the run. This is a general release rather than a SNKRS-exclusive — expect a straightforward open buy on launch day.
Design and details
Most Air Max 95 colourways from 2026 have leaned into either anniversary nods, football-inspired references or full collab work. The 'Black Pure Platinum Grey' goes the other way — restrained, monochromatic, and built around the silhouette's own design language rather than borrowed cues. It's the cleanest AM95 of the year.
Gradient build
The AM95's signature wavy side panels are where this colourway does its work. White mesh sits as the base, with the panels running through Pure Platinum at the lighter end and Wolf Grey at the darker end. The gradient flows from light at the laces down to dark grey at the bottom of the side panels — a deliberate inversion of the usual AM95 logic where darker tones sit at the top. A storm cloud-toned T-toe anchors the front of the shoe in the darkest shade of the palette.
Gradient-within-a-gradient
The detail that sets this one apart is the secondary gradient on the second-highest panel. Dot detailing transitions from large at the heel to nothing at the forefoot, creating a gradient effect within an already gradient panel. The same dot pattern carries down the spine, adding texture and rhythm to a section of the shoe that usually goes quiet. It's a small but considered design move that gives the colourway its identity.
Trimmings and branding
The finishing details keep the muted palette consistent. White rope laces run through the lacing zone with grey lace tags. Reflective accents sit near the eyestays and tongue, adding a quiet functional touch. The Air Max tongue tag runs in grey, and small black Nike Swooshes appear near the heel — providing one of the only dark hits above the midsole. A white mini Swoosh on the lateral heel is bordered by black for additional contrast.
Sole unit
Underfoot, the shoe sits on the Big Bubble Air Max tooling — Nike's larger visible Air unit that references the original mid-90s AM95 setup. The midsole runs black to contrast the lighter upper, with grey Air bubbles at both the heel and forefoot. The outsole carries a translucent window in the midfoot with a striped graphic sitting inside it — a small flex on what would otherwise be a fully tonal build.
Nike Air Max 95 'Black Pure Platinum Grey' images
Credit: Nike
A stormcloud tribute to AM95 heritage
The Air Max 95 holds a specific cultural place in British terrace culture — known as the '110' for its OG £110 retail price, the silhouette has stayed at the centre of London street style for over three decades. Most recent AM95 releases have leaned into anniversary nods or pulled colour references from kits and culture. The 'Black Pure Platinum Grey' goes somewhere more atmospheric, with the storm cloud palette reading as an unspoken nod to the rainy British skies the silhouette has spent thirty years on the streets under.
The double-gradient construction is also worth flagging as a design statement. The AM95 has always been built around the gradient — Sergio Lozano's original 1995 design layered shades to mimic muscle tissue and anatomy. Adding a gradient inside the gradient is the kind of move that only works when Nike's confident the silhouette can carry it. On this colourway, it lands.
Where to buy
The Nike Air Max 95 'Black Pure Platinum Grey' releases on Wednesday 1 July 2026 for £175 via Nike and select retailers. Browse the full Air Max 95 collection and other pure platinum colourways on Side Kicks.
FAQ
When is the Nike Air Max 95 'Black Pure Platinum Grey' UK release date?
The Nike Air Max 95 'Black Pure Platinum Grey' releases on Wednesday 1 July 2026 via Nike and select retailers.
How much does the Nike Air Max 95 'Black Pure Platinum Grey' cost in the UK?
UK retail price is £175. US retail is $190.
What is the style code for the Air Max 95 'Black Pure Platinum Grey'?
The style code is IV5767-003. The colourway runs across Black, White, Pure Platinum, Wolf Grey, Cool Grey and Light Smoke Grey.
What is the gradient-within-a-gradient detail?
The second-highest panel of the AM95's wavy side panel structure carries its own independent gradient on top of the colourway's overall gradient. Dot detailing transitions from large at the heel to nothing at the forefoot, with the same dot pattern carrying down the spine. It's a small but distinct design move that sets this colourway apart from a standard gradient AM95.
Does the Air Max 95 'Black Pure Platinum Grey' use Big Bubble tooling?
Yes. The shoe sits on Nike's Big Bubble Air Max tooling — a larger visible Air unit that references the original mid-90s AM95 production setup. The midsole runs black with grey Air bubbles at the heel and forefoot, and the translucent outsole has a striped graphic in the midfoot window.
Is the Air Max 95 'Black Pure Platinum Grey' available in men's and women's sizes?
Yes. The release is offered in unisex sizing, so the full size run is available to both men and women.
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