Side Kicks Streetwear • Global Release Guide
Updated: 16 March 2026
About the release
With the FIFA World Cup 2026 kicking off on 11 June across the United States, Mexico, and Canada, Nike is gearing up with a set of national team inspired releases. For England, the choice of silhouette was never really in question. The Nike Air Max 95 has always been the one.
Known across the UK as the '110', the Air Max 95 has held a unique place in British culture for decades. It is a shoe tied to terraces, high streets and a very specific kind of status that does not need much explaining if you grew up around it. Nike making that connection official with a dedicated England colourway feels less like a marketing move and more like something that was always going to happen eventually.
The Nike Air Max 95 'England' carries style code IQ0176-100 and is set to release on 23 March 2026 at a UK retail price of £175. It joins a wider World Cup inspired Nike Sportswear lineup that also includes an Air Force 1 for the USA, an Air Max Plus for France, and several styles tied to Mexico. England's version is arguably the most culturally loaded of the bunch.
TL;DR – Nike Air Max 95 'England' World Cup 2026 Release Date, Price & Where to Buy
- Release date: 23 March 2026
- Model: Nike Air Max 95
- Colourway: White / Speed Red / Metallic Silver / Obsidian
- Style code: IQ0176-100
- UK retail price: £175
- US retail price: $190
- Where to buy: Nike and select retailers
- Key detail: England Three Lions crest on the tongue
Release date and price
The Nike Air Max 95 'England' is confirmed for Sunday 23 March 2026. Nike will be the headline stockist, with select retailers expected to carry limited stock alongside the main drop.
UK retail is set at £175, with US pricing confirmed at $190. For a special edition with this level of cultural weight behind it, that sits in a reasonable range. Expect demand to move quickly given the World Cup timing and the shoe's existing profile in the UK market.
Design and details
The Air Max 95 'England' keeps things clean and lets the details do the work. The base arrives in white across the midsole and the layered leather side panels, giving the shoe a crisp, unfussy foundation. Three of the four signature side panels sit in white, while the fourth picks up a Metallic Silver finish that adds a subtle contrast without disrupting the overall restraint of the design.
Speed Red lands on the lace loops, the lateral mini Swoosh and the large Air unit underfoot, providing just enough colour to ground the England connection without going overboard. Metallic Silver also appears on the spine and tongue cover, giving the shoe a slightly elevated finish in those areas.
The standout detail is on the tongue. England's official Three Lions crest replaces the standard Nike branding entirely, making the national team connection explicit and the shoe's identity completely clear from the first glance. It is the kind of touch that earns the name rather than just borrowing it.
Underfoot, the pair runs dual Air units in the forefoot and heel, staying true to the original Sergio Lozano design. The mix of premium leather and breathable mesh keeps the construction in line with what makes the Air Max 95 worth wearing, not just worth owning.
The 110 and English football culture
The Air Max 95 did not earn its '110' nickname by accident. The shoe arrived in the UK at a point when football culture, street culture and trainer culture were all overlapping in a way that made certain silhouettes carry real social weight. The 110 became one of those shoes. Decades on, that connection still holds, which is exactly why this World Cup release lands differently to a standard colourway. Nike is not just putting the Three Lions on a shoe. It is acknowledging something that has been true for a long time.
Nike Air Max 95 'England' images
Credit: Nike
Why this release matters
World Cup footwear releases tend to fall into two camps. There are the ones that slap a flag on a generic colourway and call it done, and there are the ones that actually understand the cultural relationship between a country and a silhouette. This one sits firmly in the second group.
The Air Max 95 is not just another Nike model in the UK. It is the shoe that generations of football fans, casual wearers and collectors have attached real meaning to. Using it as the vehicle for an England World Cup release is a much smarter call than reaching for something more obvious, and the design backs that up. Nothing is overdone. The Three Lions crest earns its place, the colour hits are restrained, and the shoe still looks like an Air Max 95 first and a football release second.
It is also part of a wider Nike national team series, which gives it some additional context. But of the confirmed releases in that lineup, the England pair is the one with the deepest cultural story sitting behind it.
Where to buy
The Nike Air Max 95 'England' is set to release on 23 March 2026 through Nike and select retailers. Nike will be the primary stockist, so that is the first place to check on launch day.
For more from the brand, browse the full Air Max 95 collection on Side Kicks, and keep an eye on the England releases page for any further World Cup drops as they surface.
FAQ
When is the Nike Air Max 95 'England' release date?
The Nike Air Max 95 'England' releases on 23 March 2026.
How much does the Nike Air Max 95 'England' cost in the UK?
UK retail price is £175. US retail is set at $190.
What is the style code for the Nike Air Max 95 'England'?
The style code is IQ0176-100.
Why is the Nike Air Max 95 called the 110 in the UK?
The nickname comes from the shoe's original retail price of £110 when it launched in the UK in the mid-1990s. The name stuck and the silhouette became deeply embedded in British street and football culture from that point on.
Where can I buy the Nike Air Max 95 'England'?
The pair is available through Nike and select retailers from 23 March 2026.
Is the Nike Air Max 95 'England' a limited release?
It is a special edition tied to the World Cup 2026. Stock levels have not been confirmed, but given the cultural profile of the shoe in the UK, demand is expected to be high.
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