Side Kicks Streetwear • Global Release Guide
Updated: 31 August 2026
About the release
After being a rumour for the best part of a year, the Jordan 4 'London' is finally locking in a release date — and it's landing as a UK-exclusive. Style code IV6048-001. The drop follows Jordan Brand's recent announcement of the London Lions becoming the first British basketball team outfitted by the brand, and joins the wider city-based Jordan tradition alongside past Paris and Shanghai executions.
The pair swaps the AJ4's traditional nubuck upper for a textured shaggy grey suede, with lighter grey eyestay clips and side netting, a black midsole and TPU wings, and rust-brown outsole accents paired with a sandy hemp hue wrapping the heel. The defining detail sits on the heel mustache — a raised translucent 'Air' overlay above a visible 'LDN' graphic, mirroring the exclusive heel branding treatment first seen on the 2020 Chicago 'Red Cement' AJ3. A hidden 'Say Less' tag on the inner tongue adds a bespoke UK cultural nod. The full Jordan London colour way comes in a themed shoe box, and the release ties into the wider Air Jordan catalogue.
Air Jordan 4 Retro SE Paris Olympics Wet Cement
Another city-themed AJ4
Shop Now →TL;DR – Air Jordan 4 'London' IV6048-001 Release Date, Price & Where to Buy
- UK release date: Saturday 12 September 2026
- Model: Air Jordan 4 Retro
- Colourway: Black / Red Bark / Dark Smoke Grey / Smoke Grey / Hemp
- Style code: IV6048-001
- UK retail price: £190
- US retail price: $230
- Sizing: Men's sizing
- Where to buy: Nike SNKRS and select UK Jordan Brand retailers — UK-exclusive release
- Key details: Shaggy grey suede upper, lighter grey eyestay clips and side netting, black midsole and TPU wings, rust-brown outsole and tongue Jumpman accents, hemp sandy hue wrapping heel midsole, raised translucent 'Air' with visible 'LDN' graphic on heel mustache, hidden 'Say Less' inner tongue tag, themed shoe box
Release date and price
The Air Jordan 4 'London' releases in the UK on Saturday 12 September 2026 via Nike SNKRS and select UK Jordan Brand retailers. UK retail is £190, with US retail at $230. Men's sizing across the run.
This is confirmed as a UK-exclusive release, so UK stock allocation should be relatively strong compared to global drops, but demand from both UK collectors and international shoppers is going to be significant. City-based Jordan releases (Paris AJ1 Low, Shanghai AJ5) have historically moved fast on release day and held resale premium.
Design and details
The 'London' AJ4 leans into a genuinely different material and colour story than most recent AJ4 executions — a pre-aged, city-worn aesthetic that fits the London theme without leaning on obvious tourist-y references.
Shaggy grey suede upper
The upper trades the AJ4's traditional smooth nubuck for a textured shaggy grey suede, with a hairy suede mudguard adding further material variation. Scuffed textures across the polyurethane midsole and TPU support wings give the shoe a pre-aged aesthetic — the same treatment popularised by Jordan Brand's Reimagined series. The palette carries rust-brown / red bark accents on the outsole and tongue Jumpman, with a sandy hemp hue wrapping the heel midsole and Black anchoring the wings, sock liner and shoelaces.
Nike LDN heel branding
The most talked-about detail is on the heel mustache. A raised translucent 'Air' overlay sits directly above a visible 'LDN' graphic — a proper bespoke UK city reference following the same design logic as the Chicago 'Red Cement' AJ3's "Nike CHI" heel treatment. The 'Nike LDN' label also appears on the rear tab and hangtag. Inside, a hidden 'Say Less' tag on the inner tongue lands as a subtle UK cultural nod that only the wearer catches. Themed shoe box included.
Air Jordan 4 'London' images
Credit: Nike / Jordan Brand
Nike SB Dunk Low 'London'
Another UK-themed drop from Nike
Shop Now →Michael Jordan, the London link and Jordan's UK push
Michael Jordan's connection to London is small in volume but genuinely part of the city's basketball heritage. There are only two publicly known instances of MJ visiting England — first in 1985, when he played scrimmages with the Brixton TopCats Basketball Club for a documentary shoot, and again in 2006 as a surprise appearance during the European leg of the Jordan Classic Camp. That 2006 visit especially reflected the growing interest in UK basketball talent.
Two decades later, Jordan Brand is properly investing in the UK market — the recent London Lions partnership makes them the first British basketball team outfitted by Jordan Brand, and this AJ4 'London' is the flagship product piece of that wider effort. Expect more UK-focused Jordan work to follow as the brand expands its European basketball footprint.
Where to buy
The Air Jordan 4 'London' releases on Saturday 12 September 2026 for £190 via Nike SNKRS and select UK Jordan Brand retailers. UK-exclusive release. Browse all Jordan 4, other Jordan London colour way drops and the wider Air Jordan archive on Side Kicks.
Air Jordan 4 Retro Cool Grey (2019)
Grey AJ4 lineage, OG execution
Shop Now →FAQ
When is the Air Jordan 4 'London' release date?
Saturday 12 September 2026 via Nike SNKRS and select UK Jordan Brand retailers. UK-exclusive release.
How much does the AJ4 London cost?
UK retail is £190. US retail is $230.
Is the AJ4 London really UK-exclusive?
Yes. Jordan Brand is releasing the shoe exclusively in the UK, following its recent London Lions partnership as part of a broader push to expand into European basketball culture.
What's the 'LDN' heel detail?
The heel mustache carries a raised translucent 'Air' overlay directly above a visible 'LDN' graphic — the same bespoke city-branding logic Jordan Brand used on the 2020 Chicago 'Red Cement' AJ3. 'Nike LDN' labels also appear on the rear tab and hangtag, with a hidden 'Say Less' tag on the inner tongue.
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