Side Kicks Streetwear • Global Release Guide
Updated: 5 August 2026
About the release
Jordan Brand's laser-etched revival is continuing across multiple silhouettes this year. The Jordan 1 Low OG 'Laser' follows the AJ3 'Laser' onto shelves later this month, running a darker palette than its AJ3 counterpart. Where the AJ3 'Laser' used a light Phantom / Sail base, this AJ1 Low leans into black leather with laser-etched detailing across the panels, revealing a lighter shade underneath the cut-outs. Style code IV6750-001.
The construction runs a mix of premium materials. Black nubuck covers the perforated toe box, Swoosh, collar and heel bumper. The tongue switches to black ripstop mesh with black waxed laces sitting on top. The laser panels fill in the rest of the upper across the toe and sides, with basketball graphics and Jordan Brand logos etched into the leather in grey cut-outs. The darker palette stops the etching from tipping into looking busy. Fire Red embroidery on the tongue tag and Wings logos provides the only bright colour break, and an off-white midsole with a dark gum outsole gives the shoe an aged finish. Even the box gets involved, with laser-style artwork printed around the Swoosh on the packaging.
UK release is Saturday 22 August 2026 for £145 (adult) via Nike SNKRS and select Jordan Brand retailers. Full family sizing including grade school pairs.
TL;DR – Air Jordan 1 Low OG 'Laser' IV6750-001 Release Date, Price & Where to Buy
- UK release date: Saturday 22 August 2026
- Model: Air Jordan 1 Low OG
- Colourway: Black / Summit White / University Red
- Style code: IV6750-001
- UK retail price (adult): £145
- US retail price: $165 (adult), $120 (GS)
- Sizing: Unisex adult and grade school sizes
- Where to buy: Nike SNKRS and select Jordan Brand retailers
- Key details: Black nubuck perforated toe box / Swoosh / collar / heel bumper, black ripstop mesh tongue, black waxed laces, black and dark brown leather side panels with all-over laser-etched basketball and Jordan Brand graphics revealing lighter shade underneath, Fire Red tongue tag embroidery, Fire Red Wings logos, off-white midsole, dark gum outsole, laser-style artwork on packaging around the Swoosh
Release date and price
The Air Jordan 1 Low OG 'Laser' releases in the UK on Saturday 22 August 2026 via Nike SNKRS and select Jordan Brand retailers. UK retail is £145 for adult sizes, with US retail at $165. Grade school pairs come in at $120 at US retail, with UK GS pricing scaled proportionally.
The AJ1 Low 'Laser' drops on the same day as the AJ3 'Laser' — a proper double-header for Jordan Brand's 2026 laser revival programme. Given the darker palette makes this pair genuinely more versatile than most laser-etched Jordans, and the AJ1 Low is one of the model line's most consistently high-demand silhouettes, expect strong SNKRS competition on release day.
Design and details
The AJ1 Low 'Laser' is the more everyday-wearable of the two AJ Laser drops arriving on 22 August. Where the AJ3 'Laser' foregrounds the etched storytelling as the whole visual focus, this AJ1 Low balances the etching against solid black panel structure — making the shoe read as a proper AJ1 first and a design piece second.
Black nubuck structural panels
The upper's structural elements run in black nubuck. That means the perforated toe box, the Swoosh, the collar, and the heel bumper are all in the softer nubuck material — the panels that traditionally carry the AJ1's most visible construction detailing. The nubuck reads matte against the glossier leather side panels underneath, giving the shoe a proper material variation without breaking the tonal black direction.
Laser-etched side panels
The laser work sits across the toe and side panels. The black and dark brown leather base has been etched with an all-over graphic pattern covering every inch — basketball imagery, Jordan Brand logos, lettering and hand-drawn graphics. Cutting into the leather exposes a lighter shade underneath, meaning the graphics appear as grey cut-outs against the black surface rather than as printed overlays. The layered visual effect is what makes the technique read as craft rather than as a graphic-print execution.
Ripstop mesh tongue and waxed laces
The tongue switches to black ripstop mesh, adding a third distinct material to the shoe. Black waxed laces feed through on top — the wax finish giving the laces a slightly stiffer, more premium look than standard cotton laces. It's another small material detail that reinforces the shoe's LX-adjacent construction tier.
Fire Red accents
The colour breaks come through Fire Red embroidery on the tongue tag and Wings logos. These are the only spots on the shoe where any bright colour lands, and their placement pulls the eye directly to the AJ1's most iconic branding elements. The Fire Red also nods softly to the University Red in the shoe's official colourway name (Black / Summit White / University Red).
Sole unit and packaging
Underneath, an off-white midsole sits over a dark gum outsole, giving the shoe an aged, lived-in finish out of the box. Even the packaging gets involved — laser-style artwork is printed around the Swoosh on the traditional Air Jordan 1 box, extending the design language beyond just the shoe itself. It's the sort of detail that only reveals itself once you have the pair in hand, but it lifts the whole release into something closer to a considered design object.
Air Jordan 1 Low OG 'Laser' images
Credit: Nike
Jordan Brand's Laser revival and the 2026 programme
The laser-etched sneaker era was a defining moment in early-to-mid 2000s footwear. Jordan Brand and Nike used the technique across some of the most sought-after releases of that era — the original 2003 AJ3 'Laser' PE made for Michael Jordan's 40th birthday, the coveted 2005 Air Jordan 4 Laser pack, and specialty releases like the AF1 famously made for Turtle on Entourage. The technique produced some of the most unique sneakers of the aughts, and pairs from that era continue to trade at premium prices in the collector market.
The 2026 revival is significant. Jordan Brand is bringing the technique back across multiple silhouettes: this AJ1 Low, the AJ3 'Laser' releasing on the same day (22 August), and a two-pack of Air Jordan 4 Laser reissues scheduled for 2027. Together, they form the biggest coordinated laser release programme Jordan Brand has run in over a decade. Where the AJ3 leans into a more overt storytelling design, this AJ1 Low takes a more restrained approach — same technique, but darker palette and more balanced application.
The AJ1 Low is a smart canvas for the technique. The silhouette's clean panel structure gives the etched graphics enough space to breathe, and the low-cut construction makes the pair genuinely wearable across the year rather than being trapped in a specific season. It's arguably the most everyday-friendly laser Jordan of the whole 2026-27 programme.
Where to buy
The Air Jordan 1 Low OG 'Laser' releases on Saturday 22 August 2026 for £145 (adult) via Nike SNKRS and select Jordan Brand retailers. Available in adult and grade school sizing. Browse the full Jordan 1 Low collection and the wider Jordan Brand archive on Side Kicks.
FAQ
When is the Air Jordan 1 Low OG 'Laser' UK release date?
The Air Jordan 1 Low OG 'Laser' releases on Saturday 22 August 2026 via Nike SNKRS and select Jordan Brand retailers.
How much does the Air Jordan 1 Low OG 'Laser' cost in the UK?
UK retail price is £145 for adult sizes. US retail is $165 (adult) and $120 (GS), with UK GS pricing scaled proportionally.
What is the style code for the AJ1 Low OG 'Laser'?
The style code is IV6750-001. The full colourway is Black / Summit White / University Red.
Is this available in grade school sizes?
Yes. The release comes in both unisex adult and grade school sizing. The grade school (GS) pair carries a lower retail price at $120 US, with UK pricing scaled accordingly.
What are the laser-etched graphics?
The laser-etched panels on the toe and sides feature basketball imagery, Jordan Brand logos, lettering and hand-drawn graphics covering every inch. Cutting into the black and dark brown leather exposes a lighter shade underneath, so the graphics appear as grey cut-outs against the black surface rather than as printed overlays — a hallmark of the laser technique.
Are there other 'Laser' Jordans releasing?
Yes. The Air Jordan 3 'Laser' releases on the same day — Saturday 22 August 2026 — in a lighter Phantom / Sail palette based on Michael Jordan's original 2003 40th birthday PE. Jordan Brand has also confirmed a two-pack of Air Jordan 4 Laser reissues arriving in early 2027.
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