Side Kicks Streetwear • Global Release Guide
Updated: 20 February 2026
About the release
Two American icons link up again as Levi’s and Jordan Brand revisit the Air Jordan 3 with a denim first approach that blends craftsmanship, sport culture and community storytelling. The wider Jordan x Levi’s collection includes footwear and apparel, with multiple drops tied to key moments across the calendar, including Lunar New Year, Super Bowl weekend and NBA All Star weekend.
The main idea stays consistent across the range. Premium denim panels, co branded details and Levi’s red tab cues are used to reframe a silhouette that already sits at the crossroads of basketball and streetwear. Expect denim that wears in over time, heritage references, and details designed to reward a closer look.
TL;DR
- Collection: Jordan Brand x Levi’s Air Jordan 3 and apparel
- Drop structure: Multiple releases tied to Lunar New Year, Super Bowl weekend, All Star weekend and wider global launch
- UK retail price: £190 (some regions list higher pricing, UK listings vary by retailer)
- Where to buy: Nike SNKRS, Levi’s channels and select retailers, plus resale at Side Kicks
- What makes it special: Denim construction, Levi’s red tab details, co branded insoles and campaign storytelling
Design and details
The collection reworks the AJ3 through denim heritage, with distinct colourways built around different moments and communities. Signature AJ3 elements remain, including elephant print inspired panels, visible Air cushioning and the classic shape that helped define the model’s legacy.
Key footwear story points
- Rigid: Indigo denim panels with black on black elephant print, a classic denim first take.
- Black: Pebbled black leather with black denim panels, plus special heel branding details.
- Year of the Horse: Lunar New Year exclusive featuring ecru denim, pony hair panels and red chain stitch embroidery.
- LA Exclusive: All Star weekend focus with refined leather and blue denim accents, plus city embroidery.
Across pairs, the small details carry the message. Expect Levi’s red tab hits, co branded hardware, and insole artwork that anchors the sneaker in denim culture rather than treating denim as a surface level material swap.
Why this Jordan x Levi’s collection matters
The Air Jordan 3 is one of the most culturally versatile silhouettes in the archive, which makes it the perfect canvas for a craft led collaboration. Levi’s brings decades of denim credibility, Jordan Brand brings performance heritage and streetwear momentum, and the result is a collection that feels built for wear, not just display.
The campaign focus on greatness and self expression also fits the communities that have carried both brands, from athletes and skaters to artists and collectors. If you like sneakers that age with you, denim uppers and stitched details are the kind of choice that looks better the more you actually wear them.
Where to buy
Availability depends on the specific colourway and drop window. Expect releases through Nike SNKRS, Levi’s online channels and app, and select Jordan and Levi’s stockists. Some drops are region specific or tied to events, so it is worth checking launch details per colourway.
If you miss out at retail, resale pairs will be available through Side Kicks once the market settles.
Jordan x Levi’s Air Jordan 3 images
Credit: Jordan Brand
FAQ
When is the Jordan Brand x Levi’s Air Jordan 3 release date?
The collection rolls out in stages, starting from late January with region and event specific drops, then moving into wider releases through February. Always check the exact colourway you want, as availability varies by market.
How much does the Jordan x Levi’s Air Jordan 3 cost in the UK?
UK pricing is commonly listed at £190, although some regions and retailers list higher pricing depending on allocation and channel.
What makes the collab different from a standard Air Jordan 3?
Denim construction and Levi’s heritage details are the headline, including red tab cues, co branded elements and insole artwork. Some colourways also add embroidery, pony hair panels or special heel branding.
Is Year of the Horse available worldwide?
No. Year of the Horse is positioned as a Lunar New Year focused release with region specific availability in Asia. Wider availability depends on the final channel plan.
Discover more from Side Kicks
