SIDE KICKS STREETWEAR • GLOBAL RELEASE GUIDE
Updated: 25 December 2026
Virgil Abloh Archive x Air Jordan 1 High OG “Alaska” – Release Date, Price & Where to Buy
About the release
One of the most elusive sneakers of the last decade is finally returning — but not exactly how it first appeared. Originally released in 2018 as the Off-White x Air Jordan 1 High OG “Euro”, the now-renamed “Alaska” colourway is set to re-emerge in 2026 under the Virgil Abloh Archive banner.
Back when it first dropped, the Euro-exclusive release sparked global chaos. Collectors outside Europe paid upwards of £3,000 at retail launch, with resale prices now sitting north of £6,000. This upcoming release offers a new chance to own one of Abloh’s most important Jordan designs but with a meaningful update that separates it from the original.
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The “Alaska” retains the unmistakable deconstructed language that defined Virgil Abloh’s work: crisp white leather and suede uppers, exposed foam edges, loose collar panels, bold blue Swoosh stitching, industrial text, and the signature zip tie. However, the most significant change appears on the medial side, where the familiar “Off-White™ for Nike” text has been replaced with “V.A.A. for Nike”, signalling a shift toward archival storytelling rather than a straight retro.
Packaging has also been upgraded. Unlike the standard Jordan 1 box used in 2018, the 2026 release arrives in a cut-out archive-style box similar to past Off-White Jordan 4 and Jordan 5 releases, adding an extra layer of ceremony to the unboxing experience.
TL;DR – Quick Specs
| Release Date | Spring 2026 (TBC) |
| Model | Air Jordan 1 High OG |
| Colourway | White / White (“Alaska”) |
| Price | £180 (estimated) |
| Style Code | AA3834-100 |
| Branding | Virgil Abloh Archive (V.A.A.) |
| Where to Buy | Nike SNKRS • select retailers • Side Kicks |
Highlights
Archival update
Medial text now reads “V.A.A. for Nike,” marking the shift from Off-White branding to Virgil Abloh Archive.
Iconic deconstruction
Exposed foam collar, loose panels, industrial typography, and blue-stitched Swoosh remain untouched.
Premium packaging
Archive-style cut-out box elevates the presentation beyond the original 2018 release.
Why this release matters
This isn’t a simple retro. The “Alaska” reframes one of Virgil Abloh’s most important Jordan designs through the lens of legacy rather than hype. While the original “Euro” existed as a regional flex, this release opens the door globally, while still preserving the shoe’s cultural weight.
With Jordan Brand celebrating major milestones and Virgil Abloh’s work being archived through exhibitions like Virgil Abloh: The Codes, the Air Jordan 1 “Alaska” stands as one of the most meaningful sneaker releases scheduled for 2026.
Official images
Images via fkzsnkrs
FAQ
Is this a re-release of the Off-White Jordan 1?
No. While the design closely mirrors the 2018 “Euro,” the branding has been updated to Virgil Abloh Archive, making this a reinterpretation rather than a direct retro.
When does the Air Jordan 1 “Alaska” release?
The pair is expected to release in Spring 2026. Exact dates are still to be confirmed.
How much will they cost?
Retail is expected to land around £180.
Where can I buy them?
Nike SNKRS, select global retailers, and resale via Side Kicks.
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